The Six Pitfalls of a Sales Training Initiative

Trust us, we have been at this since 1996, there are pitfalls!

What can be more daunting than launching a company-wide initiative where the people who judge its success talk for a living? And to add a few more bricks to your shoulders, the time and resources required to pull it off are extensive. Bottom line – it better work. Bad news – most sales training initiatives fail to deliver. At a minimum, the ROI is fuzzy, bolstered by only a few anecdotal stories strategically captured to make everyone feel a bit better about making the investment.

In this eBook you will learn:
1) How to define the “big six” and overcome their obstacles.
2) How to properly assess your program with our rating system.